New eBook helps Marketers and Newbies Learn How to Find, Engage and Creating Content from Industry Leaders
Kevin Spacey's quote kicks off "So You Think You Know Content Marketing"
(Lockett Media), a down-to-earth guide that focuses on helping anyone Find, Create
and Engage audiences through content marketing.
“I was interviewing Joe Pulizzi from Content
Marketing Institute for my “Digital
Life with Kevin Lockett” podcast a few years ago and towards the end of the
interview, I asked him how could I brand myself better and he told me to write
a book! Kevin Lockett says. “So a few
years later, I wrote a (e) book!”
The beginning of each chapter features a quote and a
link, from a digital influencer like Pam Didner, Gini Dietrich, Andy Crestodina,
and GE’s Katrina Craigwell, different aspects of content marketing including
online conversation marketing, digital platforms, mobile strategy, content
distribution, social media policy, leadership and more. Kevin then offers his take on the quotes with
his own social media advice or case studies, which also include links to articles,
videos and podcasts to add even more insight.
The idea of the interactive nature of “So You Think You Know Content Marketing” came
from another former podcast guest, Damon
Brown. “Damon’s eBook, “Our Virtual Shadows,” was the best eBook I have ever
read, because he was engaging his audience with links within his content. I
have never seen anything like that before, “Lockett says enthusiastically. “I
was so impacted by his eBook that I knew that if I ever wrote my own, I wanted
my readers to have the same experience I had, the first time I read his eBook”.
Interactive as well as diverse, “So You Think You Know Content Marketing” also
offers features urban professionals, who are also finding success in the digital
arena, but whom are rarely covered in business books.
“If you look at most books about digital marketing
or social media, very few, if any, offers case studies or insight from
minorities in the digital landscape, so I wanted my eBook to include everybody,”
Lockett says.
“So in one chapter, you might read a thought provoking quote from Moz’s Rand Fishkin, but in another chapter, you will experience a powerful quote from Anthony Frasier from The Phat Startup or read a case study about Black and Sexy TV, on building a video brand online,” Lockett continues. “There are so many great stories of people of color in the digital space, I felt that more people should be exposed to their stories and learn from them.”
Whether
you’re a CEO of a startup, a social media professional, or a person just trying
to figure this thing called digital marketing “So
You Think You Know Content Marketing” is a fun, engaging read that will
help develop your content and engage your audience, which will lead towards
greater profits, growth and a better understanding of content marketing.
So
what are you waiting for? Start your interactive journey with “So You Think You Know Content Marketing” now!
So You Think You Know Content Marketing by
Kevin Lockett is NOW available on Amazon
Listen
to podcast interviews from content marketers at Facebook.com/SYTYKCM or DigitalKev.com
For
interview requests, please email Lockettmedia@gmail.com
About:
Kevin Lockett: Kevin Lockett is a social media strategist, podcaster, pop
culture critic and host. He’s founder of Lockett Media, which helps nonprofits
with social media strategy and content and is the host and producer of “The Digital Life with Kevin Lockett”,
where he’s interviewers authors, tech
leaders and pop culture influencers including ABT ballerina Misty Copland, Time
Magazine’s Joel Stein and Forbes’ Zack O’Malley Greenburg. In 2015 he launched
Code Akron to introduce urban youth in Northeast Ohio to coding and business of
technology. Find him on Twitter @KevinLockett
or visit KevinLockett.com, CodeAkron.com and his podcast at DigitaKev.com.
