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Wednesday, April 7, 2010

AP: VH1 changing tone with black reality shows

....The cable network synonymous with "Flavor of Love" and its sleazy spin-offs is trading trampiness for fabulousness with a new slate of series starring seemingly well-adjusted rich and famous black Americans. VH1 executive vice president Jeff Olde admits that the shift from oh-no-they-didn't fare to more mature material is totally intentional.

"We constantly have to evolve and tell our audience different stories," he says. "I love that we've been able to get more diverse with our audience by -- in large part -- attracting African-American women to the network. We got them in the door with some shows, and now I'm excited about where we're going and how we're telling them different kinds of stories."
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