Monday, April 16, 2012
Tupac Shakur's Hologram Performs At Coachella with Snoop Dogg
"..."We worked with Dr. Dre on this and it was Dre's vision to bring this back to life," said Nick Smith, president of AV Concepts, the San Diego company that created the hologram. "It was his idea from the very beginning and we worked with him and his camp to utilize the technology to make it come to life."
Smith said he wasn't allowed to talk about the creative aspects of the production — including how the hologram was able to seemingly perform the set in synch with Snoop and whether all the vocals were 'Pac's — but he did say that his company has the ability to recreate long-dead figures and visually recreate them in the studio. "You can take their likenesses and voice and ... take people that haven't done concerts before or perform music they haven't sung and digitally recreate it," he said.
Tupac Hologram At Coachella - Watch More Funny Videos
Gizmodo: Tupac Hologram Wasn’t a Hologram
"Oh Pac, you've duped us once again. It turns out that disquieting hologram burning its way across Coachella and the entire internet wasn't an actual hologram at all: just a reflection using a 19th century magician's tricks.
For those who thought the immaculately-chiseled rendition of Tupac was based on some sort of old footage, more disappointment: Rolling Stone reports the rapper was CGI. But at least it was good good, expensive CGI, "created by the Hollywood special effects studio Digital Domain, who have previously worked on films such as The Curious Case of Benjamin Button, TRON: Legacy and X-Men: First Class." Total price? Somewhere between $100,000 and $400,000. And it paid off: other than the weird super-abs, occasional unintentional moonwalking, and the performance's finale, wherein Tupac vanished in a burst of light, the whole thing was plenty realistic. With all the weed and ecstasy throbbing through Coachella, there were probably a good number of fans who thought they were actually witnessing a reincarnation."